Creating a full brand identity for a startup in cosmetics Strategy & Branding


A start-up client in cosmetics asked us to develop the full brand identity for a 1000 skus+ retail cosmetics brand. The identity was an integral part of the investment deck attracting clients and investors.


With our strategic creatives we created the brand identity, including brand name, visual identity in retail, communications and assortment brand architecture and packaging design.

The brand called FRIDAY is contemporary, accessible and slightly rebellious.

FRIDAY is the best day of the week. FRIDAY is when you feel best. Enjoy your FRIDAY !