Baarsma Wines - Southern Creek Packaging design

Relaunch of the very succesful Southern Creek wines for Aldi


The challenge from Baarsma Wines to us was to develop its own identity for the popular Southern Creek wines, matching the current South Australian positioning of a full, round and dry wine for an attractive price.


We developed a moodboard with watercourses of a south-flowing creek with the typical South Australian river blackstones. The curves in the creek form the Southern Creek S and the color codes emphasize the famous flavors of Shiraz, Chardonnay and Pinot Grigio. These delicious Southern Creek wines from Baarsma Wines are available in the Netherlands at the Aldi supermarkets. Buy, taste and admire! Cheers, mate!