John West TWIST Packaging design

nu: developed the TWIST concept. An inspiring range of fish products in a standup pouch for John West


As a category captain John West developed Twist, a range of inspiring Tuna and Salmon products to boost the category with added convenience and various applications. Client asked us to develop an identity


We developed a convenient Doy Pack, bringing a design with high shelf impact and clear product- and variant communication for the full range. The food photography displays the inspiring flavours and applications for the products as well as the applications in pastas, meal salads and sandwiches.