Thorbike electronic bicycles Strategy & Branding - Shopper activation

The market of electronic bicycles is still booming. Thorbike is a strong brand with focus on value for money. The patented maintenance Plug & Drive system can be supported by every bicycle maker.


We were asked to develop the brand positioning and strategy for this early challenger in the E-bike market. Bold, strong, male and smart.


We organised a creative branding workshop to establish the brand positiong in this growing market. From there we developed the 'Thorbike' brand name, logo and payoff. Preparing for a kick off at a trade show we developed an exhibition stand, advertising, a brochure and website filled with a movie and webshop.