Steenbrugge autumn beer Communication - Shopper activation

Autumns' finest moments; with a holy delicious Steenbrugge abdijbock special beer

Assignment

PALM breweries asked us to develop the shopper communication toolkit for Abdijbock: a special dark beer, enjoyed especially in the last months of the year and unique because it is brewed following Medieval traditions of monasteries in Brugge.

Approach

We developed some concepts reflecting the heritage of this tasty beer, coming from a monastery. We see a key visual of a stained glass window in a monastery, with the warm glow of the sunlight shining through the autumn leaves. We developed the payoff, supporting the proposition in a rich way.

Result

We developed PoS materials such as beer coasters, posters and table displays, enabling Steenbrugge to grow the Abdijbock proposition in selected bars and pubs