James Hardie

shaping an innovative brand in the construction industry


James Hardie is the international marketleader in fibre cement building materials. Based on the newly developed European positioning our agency was asked to develop a new brand identity; a visual language, reflecting the passion, the knowledge and innovative strength of the corporate brand.


We developed a concept demonstrating the strength and quality of the product next to the beauty of the end results using the James Hardie products. We created a bold logo powerful brand color with a modern typography. A tone of voice and style of photography that reflects this strength and beauty in a recognisable way.

We made a fresh, modern layout for all communications, to be found in product leaflets, catalogs, the websites, point of sale materials and corporate communications executed in all European markets.