nu: do's en dont's

Pablo van Gastel


A briefing is the start of a creative project and an important part of a the desired marketing result

Therefore we made a list of 5 do's en don'ts for a great creative briefing, which was published in the Adformatie magazine

1. A memorable Kick-off

2. Speak with one voice

3. Don't interfere with the ingredients

4. Speak our language

5. Set smart objectives

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